5 Common mistakes to avoid while using SMS Marketing
Our last newsletter dealt with the basics of SMS marketing for restaurateurs. And although the steps in it were fairly simple, we said that there were a number of pitfalls that should be avoided when it came to this avenue of marketing.
Here are some things you should keep in mind when running an SMS campaign:
1. Do not buy a contact list
It’s true, everyone does it when they start out; but nobody talks about it. However, it doesn’t reward as much as if you build your own authentic list of customers who genuinely want to know about offers, new dishes, and any news that has to do with your restaurant. The returns are more genuine and can be actually measured.
2. Do not have bad content
It’s only 160 characters, but you could mess up the content quite easily. Don’t use all caps, don’t use bad grammar, and have specific content. So if you’re XYZ fast-food joint, don’t just talk about “A BURGER”– instead, make your SMS say you’re giving away “The XYZ Delight Burger Meal”.
3. Do not send too many (or too few) SMS campaigns
This is by far the silliest mistake you could make. Sending out too many SMSes (more than once a week) makes them tire of you and you could get blocked. When you send an SMS campaign once in 3 months, however, your customer don’t see relevance in your message. They might not be interested any more and might just delete your text, or block you.
4. Do not send your SMS campaign at odd times
It’s best to use some discretion when you have an SMS blast in your control, since texting is a personal way to communicate with your customers. Timing of sending the SMS has an impact on how many people will read it. Early mornings are bad, while mid-day / late afternoon is better. And make it a point to not send anything after 9 PM – it will get delivered only the next morning due to government rules. An easy solution to this conundrum? The Reachall app lets you schedule your SMS campaign in advance.
5. Do not forget to include a call to action
The call to action is one of the most important parts of your text. Forgetting to include one simply makes your SMS campaign a snippet of news that your customers will promptly forget.
So in conclusion, an SMS campaign saying:
Simple mistakes like these are what make customers switch to the dreaded DND list or delete your messages as soon as they get them. Avoiding them, however, could help you tap the great potential in SMS marketing campaigns.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.