7 Tips for creating irresistible subject line for your Email Campaigns
When we talked about how to improve your email campaign’s open rates, we mentioned that a short, pithy subject line does wonders.
But how to create an irresistible subject line? Here are a few tips:
1. Write your subject lines for mobile devices. Limiting your email subject lines to 23-38 characters is the best thing to nowadays especially since most mobile owners use their phones to check their emails nowadays.
2. Place important words at the beginning. Since you have only a few characters to impress, this is a great way to catch attention.
3. Avoid “Spammy” phrases. The only thing worse than having your email campaign sent directly to Trash is not even making it to your customer’s inbox. Using the following phrases only takes your email directly to the Spam Folder: “Buy”, “Cash”, “Claim”, “Clearance”, “Collect”, “Free”, “Get out of”, “Help”, “Increase your”,”Percent off”, “Reminder”, “Urgent”.
4. Make your subject line clear. It’s tempting to make it sound witty or to try and make people curious, but research shows that subject lines that show the contents of an email clearly are the ones that get opened the most.
5. Make your subject line searchable and memorable. Most people organize their mail in folders, and look for emails using the one word they remember from the subject line. So it’s wise to use words that will be easily searchable, and remembered.
6. Use correct english, and don’t write in ALL CAPS. Writing everything in all caps annoys readers and reminds them of spam, just like wrongly spelled words in the subject line, or bad grammar.
7. Include a sense of urgency. This makes people curious, and makes them genuinely want to open your emails. But you have to be careful– putting deadlines on meaningless things like a feedback form only makes customers annoyed.