A Facebook page for a brand is one of the most important platforms for marketing.
Getting something as simple-seeming as ‘likes’ from your customers, (or prospective customers)
changes the way your business works, since it boosts the popularity of your brand.But one of the most committed mistakes is not creating a content plan… and if you don’t
have good content, your popularity is destined to be short-lived.
Here are 8 other pointers you should keep in mind as a brand on Facebook:
1.Don’t post too
many times a day:
Unlike a personal page, a business page should never have more than two
(or a maximum of three) posts a day. Your fans are ordinary people,
and they will definitely not like seeing posts by one single brand
spamming their timeline.
2.Don’t post the same
Whether you post once or twice a day, make sure you don’t repeat content!
If you don’t have a choice, change the content slightly, delivering the same message,
but with a twist.
3.Don’t post too often:
It’s essential that you have a good time gap between the posts.
Leave at least a 4 to 5 hour gap before you post the next content.
4.Don’t delete negative comments:
When you’re a business page, you will receive many negative comments.
Read them, take them into consideration and improve yourself. Don’t
delete them, but prove yourself.
5.Don’t argue with your fans:
Your fans are your Gods– in human form. Treat them with respect; always be nice to them and
never argue with them. If they pointed out mistakes with your business, or even said
something untrue, remember that you have an audience that’s watching, and respond diplomatically,
but also let them know that you’re human. Being diplomatic and yet human sounds like an impossible
balance, but it’s an art, and one that would do you good to master.
6.Don’t keep posting the same type of content:
It’s best to have content themes so that your content doesn’t sound monotonous.
Bring in different categories, facts, interactive posts to keep your page interesting.
7.Don’t post without descriptions:
A picture is always more attractive than content on Facebook,
but a picture without a description does not attract anyone.
Always elaborate on the picture that you post the content for.
8.Don’t forget to respond to your fans:
Talk to your fans, let them know that you’re also listening to them. They understand that you are busy,
but they also like to know that you care about what they had to say. Respond to what they have said
without delay. Attend to your fans needs and requirements so that you don’t lose out on your fans.
Here’s an example of a fast food joint’s comments:
Since none of them have been replied to, the overall opinion of the joint is pretty low if you’re a newcomer to
the page.Keeping these points in mind could be just what your business needs to
differentiate yourself from the crowd.
ReachAll gives you insights into effective digital marketing, and its app helps
you manage the social reputation of your restaurant. The app also helps you design
your own email campaign in a jiffy. If you haven’t tried our services yet, visit our
website www.reachall.in or call us on +91 9243566111at any time between 10 AM and 7 PM.