With every person owning a smartphone (or at least a mobile phone from a different generation), SMS is becoming a powerful marketing tool especially because of its cost-effectiveness, simplicity of use, and high open rate.And if you own a restaurant in a city overpopulated with restaurants, one of the best ways to stand out (if executed properly), is to use the SMS to your advantage.
Here are a few steps to get you using SMS as a marketing tool with ease:
Build a customer database. Invest time into collecting the contact details of customers who enjoy eating at your restaurant. The easiest way to do this would be to use feedback forms asking for the customer’s details and save them in a dedicated database.
Use a bulk-SMS tool or service. Texting all your customers at one go is obviously a lot more efficient and easier than texting them all individually. The Reachall app for restaurants helps you do this by letting you recharge for SMS credits via a simple process. All you have to do is:
Go to Settings on your Reachall app page
Click on Account Status
Add the required number of credits. (1 credit=1 SMS)
We’ll give you a call once this is done (you’ll have to make payments via account transfers or cheque or DD), and you could have access to bulk-SMS your customers in as less as an hour!
Be SMS-smart. Sure, you have only 160 characters to communicate, but making the best use of them means getting your message out in as few characters as possible.
Always identify the restaurant in the SMS. Put the restaurant’s name near the beginning of the message so it doesn’t look like spam.
Add exclusivity to your SMS. If your restaurant is offering a deal, putting in a “Show this text” at the beginning of your messages makes your customers feel special– they know that nobody outside of your SMS contacts has access to the deal.
Put in the interesting stuff first. Always, always, ALWAYS grab the attention of your customers first.
Tell them the good stuff doesn’t last forever. Urgency is the best way to get your customers to act on anything, so tell them when your offer expires.
Here’s an example to illustrate what an SMS should be like:Show this text at Bangalore Pub to get 50% off on all your drinks! Offer valid only from 7pm-8pm on 26 April. RSVP: +91 9891234567
SMS need not be used to communicate about offers alone– they can also be used to tell your customers about lunch specials, table availability (for those who made reservations), or to wish them for their birthdays– it’s all up to you.
Now although it might sound simple enough, there are a number of ways that an SMS campaign could prove to be quite disastrous.
Watch out for our next newsletter to learn more about what you should NOT do when it comes to short messaging service campaigns.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.