How to boost the open rate for your email campaigns?
Email still remains the most effective way to communicate or inform your customers whether for new product launch or to offer your customers discounts. They help you get more business from existing customers and help target prospective customers too.But when everybody is bombarded by so much mail every day; getting them to open your emails is a huge problem.
Here are a few tips to make people open your emails and increase your chance of conversion:
Make a good first impression:
This step is one of the most important. Make sure to have a good subject line, and that the sender’s email address is a person’s name so they relate to it. Be careful that it doesn’t look like spam.
Avoid using the words ‘Free’, ‘Help’, ‘Discount’, and ‘Reminder’ in your subject lines.
Using your city’s name helps increase the open rates of your emails. But be careful… it might be redundant to do so in some cases.
Make sure that each newsletter has a different subject line. If they don’t, people will lose interest and not open your emails.
Keep the subject-line short. A good rule of thumb would be to keep your subject lines under 50 characters since most people read their emails on their phones nowadays.
Avoid spelling mistakes, too many exclamation marks (eg: Once in a lifetime opportunity!!!!!!!!!!) and using capslock (eg: GREAT DISCOUNT AVAILABLE) anywhere in the email.
Understand the needs and habits of your customers:
Send out a few emails or surveys and analyse how much of your audience responds to them. Once you’ve done this, it’s easy to send them emails that balance what your business has to offer Vs. what your customers need. Eg: if you’re a realtor or a property broker, putting your customers in categories will help you send them the right kind of property alert via email.
Send your emails at the right time:
Don’t send your customers emails late at night when they’re getting ready to sleep or in the late morning when they’re getting ready to go to work. The best time to send out emails is in the afternoon, or in the morning around 7 or 8 when you know they’ll be reading.
Determine the active readers:
The Reachall app helps you determine how many of your emails are delivered, how many bounce, and the number of people actually opening your emails on a regular basis. If you cut out the email addresses that emails bounce off from, your open rates would show a bigger, more realistic number. Repeat step 2 for the email addresses that don’t open your emails, so you can get them interested.
Target your emails at the different types of customers:
Once you’ve understood what clicks with each type customer, try and come up with plans to gain their interests. Create different mailing lists to target customers with the right message rather than sending everything to everyone.
So that’s it! Follow these tips and you should be on your way to better open rates for your email campaigns!