One of the biggest hurdles of handling property is the conversion of potential customers (or leads) into actual customers.
Even when you know how to properly use a lead-management tool, conversion is something that seems to be difficult.
But the truth is that it’s not difficult– all you need are a few tips to help you out. Here are some tips ReachAll has
to help you convert your leads into Customers:
Analyse your past performance
This one question pins down your customer’s view about you perfectly.
If your customer is merely satisfied, or not even satisfied, you know their answer will be “no”.
A “Yes” shows that your customer loves you, and cherishes you enough to recommend you to people close to them.
This is what you’re looking for.
Co-ordinate and manage your leads effectively
A common opinion is that Lead conversion is more important than Lead management, but the truth is that
you can’t convert leads successfully if you don’t manage leads effectively. Covered extensively in the previous ReachAll newsletter,
this is a key step to converting your leads into customers. especially since it helps to continuously improve your performance.
Try and get in touch with your leads after you’ve pitched them about properties.
This way, you get to know what their hesitations are and what they are looking for. Don’t give up after one call–
everyone is busy nowadays so a follow up of five calls (at the maximum) will definitely be appreciated, if you supply
them with property that suits their needs.
In case they specifically tell you when to call, ReachAll sends you reminder email and
SMS for based on your Next Contact Date. This makes sure that you always are aware of your appointments.
Most of the time, agents who respond immediately to customers’ queries are the ones who get the most
business. Customers don’t check out other agents unless completely unsatisfied with the options provided by the first agent.
If you publish your properties using the ReachAll app and are registered to property listing sites via
Gmail, ReachAll automatically updates your lead drafts from your inbox.
This makes it easy for you to see and contact leads faster.
Know your leads’ specific needs & send them e-mail alerts
Once you’ve identified what exactly are the needs of your leads, send them an email a day
with properties that match their requirements. This helps them make a quick and easy decision about the property they like.
Reachall allows you to send your leads an email with a detailed PDF attachment, or an SMS with
the properties’ main plus points.
Send unresponsive leads short details
Some leads might not respond to phone calls or initial emails. In these cases, the best approach is to
send them the plus points of the properties via SMS or short emails just to let them know that you’re willing to help.
This should be done with a sincerity, although nothing substitutes the personal connection of a phone call.
Every hour of every day is valuable since you have to juggle between nurturing leads in
the initial stages while also making deals with leads in the final stages. Try and make sure to go after most important
and easiest tasks first so you can dedicate more time to time-taking tasks.
So that’s it! Follow these tips and you’ll be surely on your way to better lead conversion.
ReachAll helps you in every step of the process, but if you have any problems, do feel free to give us a call on
+91 9243566111 at any time between 10 AM and 7 PM.