If you own a brand, by now you should know that anyone can advertise a page and get the high number of “likes” as long as there’s money… but driving engagement is another issue altogether.Raising the levels of interaction and engagement of your brand depends on a number of factors; all of which are different aspects of managing your fan-base.
Here are a few steps and pointers that will help you manage your Facebook Fans effectively.
Understand Facebook and how it works
Check your Facebook Insights to know what kind of fans you want. This will be your formula for engagement.
Since the rules in social media keep changing, make read the Facebook Page Guidelines and social media blogs (like this one) to stay updated.
Research about what other brands on Facebook have been posting
It’s always best to compare your brand page with other famous international brands.
Understand how they prepare content demographically.
Learn their interaction rates, the frequency of posts, which post worked better than the other, and the kind of posts they have been doing.
Take points from the way they are communicating and responses to their fans.
Balance your new ideas with your brand’s own voice
Understand what kind of content your fans want to read, what appeals to them, while keeping the voice of your own brand.
Get the right balance between your brand short term marketing activity, values and celebrations of your fans activities and your brand heritage.
Engage your audience and give them power
Encouraging comments from your customers by appreciating them publicly makes your fans feel more connected to you.
Always respond to your fans’ comments– just ‘liking’ them won’t do.
Give your brand a human touch to it by being genuine and not using hollow, manufactured responses.
Never delete negative comments– unless the customer uses obscene or threatening language, or violates Facebook’s guidelines (in which case it’s still better to report the person to Facebook). However, if the negative comment doesn’t have any of these issues, it won’t take long for an angry customer to come back with proof that you deleted their complaint; and it won’t look good on your brand.
When dealing with public, negative comments, offer an apology and a solution. Saying “We’re so sorry, we’ll fix this right away!” makes your brand sound more dedicated and sincere than “Sorry you feel that way, we’ll take your opinions into consideration next time”.
Managing your Facebook page can be a challenge, but when you combine the personal touch with professional effort and an angle, your fans will be stay with you through thick and thin.Keep up with your fans demands, your company’s guidelines, and Facebook itself – you are sure to win.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.