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Game changing features for Twitter

This month, Twitter introduced new features that make social media marketing on the platform much easier for customers and brands alike.

This month, Twitter introduced new features that make social media marketing on the platform much easier for customers and brands alike.

Here’s a look at some of the most interesting features:

Videos

Earlier, you had to record the video and then upload it on to Twitter. Now, the latest feature allows you to record, edit, and post videos within the social network platform. Since the platform is mostly used during live events, the in-app video is a huge advantage. It might even compete with Instagram’s video editing and sharing tools!

Filtering your feed

There are more than 500 million tweets published on a daily basis, and going through ALL of them just to read the ones you’re interested in is, put quite simply, a huge task. Not any more! Twitter says it’s thinking of a new feature that lets you filter your tweet-feed and makes surfing smoother while still preserving the real-time nature of the platform. If this works, customers could make a personal connect with brands whose content they really like, but haven’t had a chance to read fully.

Direct Messages

Twitter has also come up with a feature that allows you to take a public conversation into private messages, thus enabling users to share and discuss tweets publicly and privately through Direct Messages.


These changes and new features added to Twitter could translate in a big way for brands, and hence have a lot of potential in terms of social media marketing. Getting to know them definitely gives you the upper hand in understanding, and leveraging the social media platform better to help your brand. So get active and try Twitter’s new features out!

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