Last time, we talked about the basics of using a hashtag, and why hashtags are a huge part of social media platforms like Facebook, Twitter, Instagram, Google+ and Pinterest.But once you’ve decided to use hashtags and get a hang of it, probably the best thing to do would be to learn the best strategies for your brand to use hashtags.
However, there are three ways to use hashtags for your brand:
Use Hashtags according to your brand It’s very important that you choose a hashtag that defines your brand. There are two strategies to keep in mind for these hashtags:
Brand-reflecting hashtags The hashtag can either be your company name or your tagline – something that would be easy for people to relate to. For example, Kitkat use their tag line as their hashtag – #HaveABreak. It not only draws people in but also instantly makes them connect to the brand, and helps you easily track your customer-responses.
Campaign-reflecting hashtags When you decide to do a campaign, it’s always easier to attach a hashtag to it. Create a hashtag that with the name of your current campaign, and ensure that it’s simple, short and easy for anyone to read. Make sure you research enough before declaring your hashtag as others may have used the tag. For example, Punjab Grill’s Bangalore branch started #TheFinerCollection campaign to present food items considered ‘street food’ as a gourmet collection.
Remember, when you make a campaign hashtag, use the same tag throughout the other medias for uniformity. Monitor them regularly to know the responses from your customers.
Use Hashtags according to what’s trending A trending hashtag changes continuously in real time. One can monitor trending hashtags by either looking on the left-hand side of the Reachall app, Twitter or using websites such as hashtags.org, Statigram, and Trendsmap.
Generally trending hashtags When you find a trending hashtag, it’s wise create your own content around it to receive wider visibility. The Oreo biscuit company, for example, took advantage of the #FashionWeek trends and created their own content that is still talked about today.
Piggy-backing on another hashtag can help boost your brand’s visibility and the engagement around it. However, if you spam too many trends, Twitter could suspend your account, so use this practice wisely.
Hashtags trending in your niche segment By using a popular hashtag that people relate to your segment in the market, as well as like-minded people in your market, you get a lot of traction. For example, #luxurygifts is one hashtag that could be used for jewelry, chocolate, and other posh gifts. This hashtag brings in many groups that talk about completely different things but in the same niche.
Use Hashtags according to your content
Hashtags that point to product Think like your customer and use hashtags that connect your product and your market. For example, if you own a coffee shop, you could post the best pictures of your lattes using the #latte, #coffeerush or #latteart hashtags. Here are the images related to #latte on Instagram:
Hashtags that point to lifestyle Use hashtags that point to certain demographics, lifestyles and hence relate to your product/service too. That way people feel more connected. For example, Nike’s #justdoit and #werundirty are hashtags that point toward those who love to work out, and persevere.
Hashtags that point to location Use hashtags that point to your location so that people in your area feel excited about you being there, as well as making it searchable by anyone looking for something in the area you’re in.
Follow these steps and monitor how well your content connects with your audience… Over time, you’re bound to have a sizable, loyal customer base.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.