Last week we spoke about the best hashtag strategies your brand and why it’s important to do so. This week we’re extending that topic and talking to you about how effective hashtags are to your brand.By now you know how important it is to include hashtags in all your posts and how it helps your brand, but are you approaching it correctly?
Here are a few things you need to remember when you use hashtags:
1.Use them to categorise your brand: Hashtag is a way assemble conversational topics online for the users to track down posts that readers are interested in. When you’re a brand, you include hashtags that further chronicles its purpose and the value it offers to your customers. For example, if you’re a cosmetic company, it would be more effective to use hashtags such as #makeup, #mascara, #lipstick, etc. to bring together more audience. Here, Beth Bender Beauty uses common words as hashtags so that when someone searches for the word, they not only read about other similar posts, but also learn about the brand.
2.Start a Topic Trend: This is sometimes a bit risky as most of the hashtags have already been used, but there’s no harm in trying to luck. A smart way to do that is to leech on to an already popular topic and make it your own. Remember when you do this, it doesn’t have to be the exact same topic, but maybe wordplay or photography concept around the hashtag will help you set the topic to give you the copyright.
Ben & Jerry’s were inspired by the #SharkWeek, #SharkAfterDark topics that were already trending and made it their own. They featured a photo of a bucket of Phish food ice cream marred by a jagged bite mark that helped them take this viral.
You can also start your own hashtag and hope that it catches on. Popular sitcom take either dialogues or names of characters to relate to your audience. The die-hard viewers understand its meaning, and these are the consumers you can most rely on to advocate and share content from your brand online.
3.Use them wisely: Yes, it’s good to use hashtags to make your brand shine, but too many of them in a single post can make your message read as a spam that will tune out your audience. As we’ve spoken in our earlier post, it’s always best to stick to less than three hashtags in a post.
Whenever you create a hashtag, think from the readers point of view – include them, but don’t puzzle them with just characters and detract from the message you’re trying to relay. But always use hashtags, in moderation.ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.