In one of our earlier blogs, we spoke about how to get started on Instagram for business. This time we are going to talk about how to tell a visual story about your brand, instantly engage with your followers wherever they are, and even get very real user-generated content through photo contests on the app.
1. Use hashtags
By now we all know how important hashtags are in the social media platform. But when you use hashtags, be sure to use the right now.
Brand-specific hashtags: When you use brand-specific hashtags, they seem more personal. Include your business name in some of your posts. If you’re having a campaign, try to use them smartly as well in your regular posts. Here’s how Dry Soda used the hashtag #fridayDRYday to engage with their fans and also to make their customers look good.
General Hashtags: In order to be ‘part of the club’, it’s best to use general tags on your posts to be found for your products or lifestyle posts. For example, if you are a restaurant and want to promote a lunch buffet, mentioning tags such as #foodgasm will definitely get you on the chart.
Trending hashtags: Trends on Instagram can happen at lightning speed – and they are often even quicker to go. If you spot a trend, and it fits with your brand, use it. Your post could literally be seen by thousands of interested consumers in a matter a
2. Make your customers famous
Customers are your gods. If you can’t satisfy them, you are not doing your job right. The above example with Dry Soda was a great one as they promote their brand with the images that their guests took. This could help build audience and make your popular as well. Show your customers you appreciate them by acknowledging their cool photos, and share them with your Facebook fan or Twitter followers. But make sure that you always ask their permission before doing so!
Here are a few more things you have to remember when it comes to your customers on Instagram:
Interact with them: A simple double-tap on the images, a comment with a ‘thank you’ note or something witty will keep them happy. If anyone has asked a question on a picture you uploaded, respond to them as soon as possible. Here, Sancho’s bangalore responded to their customer within an hour of the upload. This will not only make the customers happy but also let them know that your service is great and that you do things on time!
Always use ‘ @’mentions: To give the notification that you have commented on the image, always use the ‘@’ mentions. You show appreciation for them, and you get to engage with your market by just mentioning them. If your images are about celebs – let them know. They may just appreciate it enough to share it with their followers!
3. Conduct contests and campaigns
Contests are always a good way to build audience and have a great interactive stadium.
Build pre-launched momentum: If you are planning to launch a new product, Instagram is a great platform. Tease your followers with behind-the-scenes pictures, videos etc. and tell them how you are preparing for the launch.
Types of contest: You can run everything from a Q&A to photo contests to tagline contest etc. using Instagram. Singkong Bangalore is running a photo contest with the hashtag #ILoveSingkong. All that people have to do is just take a picture and upload it with the hashtag. Keep your campaigns simple and easy.
Try them out, and see how organically successful your visual mobile marketing can be. Use Instagram as a platform to bridge between the online and offline campaigns. If you have an offline contest or campaign running, promote that on the social media and watch your business get a different reaction. And do it visa-versa!
Instagram is the new app that everyone loves to have on their smartphone as it helps them capture memories and tell the world about it. When a business uses this app to make the best and also capture memories, the audience will want to be a part of it and make history with you. Try them out, and see how authentically successful your visual mobile marketing can be.
Stayed tuned for the upcoming blogs are they continue to tell you how useful Instagram is for a brand to have.