Deciding to start a Pinterest page for your brand is a huge step and a commitment for brand managers.
The few important steps you should be taking when you start out are:
1. Identify your brand’s personality:
Decide on what kind of image you want your brand to have- This is what matters the most. So before you try and start a Pinterest account for your brand, try and decide what kind of image you want for your brand, or what kind of customers you want. An effective segmentation of your expected fan-base will help you a lot in this regard.
Focus on what catches your customers’ attention- If you’re a jewellery brand, for example, one thing that you know a large chunk of your customers would be interested in is wedding jewellery. Try and make a pin board, therefore, for different styles of wedding jewellery, or probably fashion pairings, etc. that would go with the wedding jewellery.
2. Categorise products and ideas that go with your brand:
Strengthen and sell your brand via ideas- One way to do this would be to collect similar products that would serve as inspiration for your customers. This would only help reinforce the idea they have of your brand, and help them connect better with you. For example, if you’re handling an educational institution’s Pinterest account, something like this would help:
Explore the extended interests of your brand- Taking the example of wedding jewellery again, you could branch out to different wedding cultures and others related to it; but you need to be careful not to stray too far. If you have a jewellery brand, talking about wedding destinations or honeymoon destinations might not gel too well. However, simple DIY jewellery pins, or jewellery maintenance tips might.
Don’t just create boards for your products-Just talking about your own products is bound to bore your customers. Never do that- this is one platform that derives most of its engagement organically, without ads of any sort, so the only way to become popular is to come up with original ideas that don’t speak just about what customers can buy from you.
3. Follow people with similar interests:
Another way to become popular on Pinterest is to follow people with similar interests. They might not follow you back, but you’ll have more things that you can pin, which will add to the quality of your pinboards; and over time, lead to better engagement
4. Let others know you’re on Pinterest:
Once you get a hang of how Pinterest works, make sure to let your social followers know about it! Make it known on Facebook, Twitter, and other social media platforms that you might already be active on.
If you’re not that confident though, the best place to start would be with starting a personal Pinterest account.