For those of us who focus on marketing our brands only on Facebook and Twitter, there’s always a nagging question: is there something we’re missing out on? Whenever in doubt, the best thing to do is to always try and evaluate your brand.
It’s a known fact that Google search results having an image get more clicks. Encouraging visual content for your brand, therefore is not only good for business, but is also more appealing to your customers.
Here are three reasons you should consider using Pinterest for your brand’s marketing strategy:
1. Users are more active on it:
Pinterest is one of the social platforms that has more than 70% of user-generated brand engagement. Visual content also gets more shares– and the more shareable your content is, the more interest is generated in your brand. Engagement built around a brand can only lead to better conversion which is ultimately the best thing to happen to your business.
Users get a more enriched social experience as well as a subtle call to action with automatically updated details on pins (such as pricing, availability, and even ingredients) via the concept of ‘rich pins’ that Pinterest introduced last year. This means they know what to do with your content instead of them just looking at pretty pictures. It also leads you to a win-win situation, with you getting customers interested without putting extra effort, and them paying for products they actually support.
2.Users consume more on it:
Visuals are more easier to understand, and connect better with your audience than text, so customers consume more content in a given period of time on this platform than on any other platform. This means it makes sense to put your brand’s visuals out there, since it drives consumption better.
3.Users find your content easier:
With the change in the way search engines work, and the rise of Social Aggregation Optimization (SAO)– visual content has the upper hand in terms of discoverability. This means including visual content that is compelling and optimized for search and sales in your social media strategy is one step you should not overlook for your brand to succeed.