What should you talk about in your Restaurant’s newsletter
Coming up with one very fascinating thing – a topic that’s unique just for your restaurant – your restaurant’s newsletter might prove to be a pain on more than one occasion. And if you fail in this regard, subscribers will certainly take to their usual browsing.
If you’re having difficulties coming up with ideas for this month’s newsletter, here are a few tips to get those cogwheels turning:
1.Share a recipe: Your customers definitely want to eat… but what if they like cooking too? Share a seasonal recipe, or a “secret” recipe passed down by your great-grandparents!
2.Introduce your chefs: Show your audience what exactly goes on behind the scenes! Showing them how their food is made not only instills confidence, but also subconsciously connects with them. Videos are the simplest means of communication for behind-the-scenes stuff, but if you can’t make a video, take a few smart photos at the very least.
3.Tell your audience how you contribute to society: If there’s one thing that helps people connect, it’s showing them how you matter. For example, if you offer food to the homeless every night after the restaurant closes, it could be a talking point.
4.Raise a question: This is often an excellent means of beginning conversations and obtaining the interest of your audience. It’s also a wonderful way to raise your social credibility. But don’t leave the question hanging and talk to responders. Don’t give them the impression that you don’t care.
5.Provide coupons and discounts: Doing this helps you grow the loyal fanbase that should have already been founded by means of your service. Send newsletters with discount coupons to your customers and encourage them to share it with others so you can gain new customers. From here you should be able to up-sell and generate a fan following with monetary returns.
Sending out email campaigns on a regular basis (at least once a month) improves retention in your customers’ minds about your brand, and helps connect with them, which then helps in the conversion into sales.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. The app also helps you design your own email campaign in a jiffy. If you haven’t tried our services yet, visit our website (www.reachall.in) or call us on +91 9243566111 at any time between 10 AM and 7 PM.