Pictures always have spoken louder than words and if there’s one app that helps us “picturize” things
better, it’s Instagram. Although it’s widely used for personal use, businesses can use this app to
talk about their products and services and take their offerings to a whole new level.
Here are 4 ways Instagram can help your business grow:
1. Creates Window Shop
When you upload a picture of your product, you’re advertising it and giving the viewers a chance to
‘window shop’. By sharing relevant and useful information in the caption, location details, etc.
to intrigue your followers, you’re giving them a taste of your product and services.
For example, Sancho’s restaurant posts about the food and ambiance inviting the followers to come and
dine with them. With attractive pictures and a personal note caption, followers are interested to come
and try their food.
2. Giving Behind the Scenes
A picture of your product gives your followers an exclusive behind-the-scenes feel. By letting them
know how your products are made or how your services are carried out, you’re providing them with the
feeling that they’re getting bonus insights just for being part of your social following.
Ben and Jerrys invited a few instagramers to their factory and gave them a whole behind-the-scenes tour,
and by adding a picture of the factory itself brought in many “likes” for the picture for the ones who
couldn’t attend the tour.
3. Provide Exclusive Benefits
Offer your virtual followers discounts or special offers and make them feel like an exclusive group.
Introduce them to your product or service before it goes live to the general public. A small gesture
like this will make a huge difference for your business. The Cheesecake Factory uses a simple
campaign such as this to invite more people to enjoy their food. Adding an offer to this makes it a
lot more exciting for the viewers.
4. Personalise your Business
Yes, people love to see what your company is all about, and that means the people who work for it too.
Post pictures of your employees at work or an event and tell your followers why they are a great part
of your company. Men’s Health Magazine captures events, new projects and anything exciting and
photo-worthy to share on their Instagram
Instagram shows your ability to promote your business while being creative at the same time.
The social media marketing campaign will give your online following audience a new insight into your
company with just a visual. So, install that app on your phone or tablet and start capturing your business!