Tips for a great email campaign for Real Estate Brokers
Writing email campaigns can be an arduous task, but especially in the field of real-estate in a
city like Bangalore, it has great returns.
When done properly, you reach more customers, and you get to pitch new projects to them with
very little effort.Here are some tips to help you send out a perfect real-estate campaign:
1.Plan and schedule your campaigns well:
Here are the
steps you should follow to plan your campaign out-
Make sure you have the necessary details.
Send out your campaigns anytime between late morning (11am) and early evening (4pm).
Using the campaign module in the Reachall app is a great way to schedule your email campaigns
and select which customers to send it to.
Name your email campaign wisely– the subject line should be short. Include the kind of property offered,
the area, and the price. (eg: 2BHK at Hebbal for 45 lakhs only!)
Monitor the open and bounce rates of the emails after you send them.
The Reachall app helps you do this too. Go to the campaign module, click
on the email campaign you sent before, and it will show you the statistics.
2.Make your campaign short and sweet:
If a campaign is interesting but too
long, it’s opened, but never read fully.
Mention the important details, but keep it short and sweet.
3.Include necessary information:
Here are the
Some of the important details are-
Price and location of the project
Builder’s site or e-brochure and details
The Real Estate Agent’s (your) contact details Details such as amenities in the
project might or might not add value to the email. Some details such as “water availability”
or “24-hour power backup” might be unnecessary and make customers reconsider the project.
4.Include at least 1 good photo of the property:
Adding a good photo of the
property encourages the customer to trust you.
5.Experiment with the different styles you can use:
Feel free to experiment
with the different styles and layouts. If you need any help designing your email campaigns,
feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.
Follow these tips and you should be on your way to the perfect real estate email campaign!
ReachAll gives you insights into effective real-estate management practices, and its app is one of the easiest
solutions to real-estate management.