In our previous blogs, we spoke about how to get started on your Instagram and how to use them to engage with your audience. Today, we are going to talk about the three major tools that you can use to get better at Instagram – help leverage for your business and get more from this platform.
This free app is a French-born marketing solution that gives the most popular interface for Instagram. With its advanced analytics and the largest set of features, this app delivers extensive reports on various stars of your account.With this app, you can do the following:
Get an overview of your daily and weekly activity and also view how popular it is on a monthly and hourly basis.
Check the growth, most liked and commented pictures, and also know your most engaging followers.
With this information, you can discover the best time to post, compare the tags you use with the popular ones and also get filter usage stats.
You can also promote and personalise your page on other social media forums using the Promote section:
For your followers who are not available on Instagram can now view your images by sharing the public URL on your Facebook page.
A tab on the Facebook page dedicated to Instagram can tighten the bonds with both of your networks.
Create a cover of your best pictures posted on Instagram to make it look attractive.
Integrate the gallery widget and follow buttons to your blog or website.
With this app (don’t be mistaken by the name, this is the right one), you can discover, manage, and analyse your brand, along with the few other advantages:
Get detailed reports about your account along with the hashtags that you are using.
Analyse another public account for your own benefit.
Monitor your followers and understand the demographic.
You can also measure the campaign datas that you are running and inspect the engagement across the account.
The only problem this app has is that this is paid, starting with $149.
3. Union Metric
Union Metrics lets you access real-time, ongoing analytics reporting for any account or hashtag on Instagram. You can also do the following:
Discover the most popular pictures and hashtags that you can you leverage. This also helps you monitor the hashtag reach and tell you the best time to post.
Benchmark competitors by analysing the likes and comments. Identify your brand’s biggest fans and advocates.
There’s a free trial period to learn and test the new tool, but then you will have to purchase either the basic, plus and premium version to use it further.
With the three-part series, we have established the Instagram is a great platform to promote your business. And with the right tools to understand the analytics, you can use the app in a smart and better way for engagement and content for your loyal followers. Happy Instagraming!