Emails are a very valuable, very trusted form of communicating with interested customers.
But as the owner of a small or medium-sized business, growing your customer contact database can prove
to be a challenge.But the good news is that this becomes quite simple a task when you use Facebook.
The simplest way to use Facebook to this end would be with an ordinary email sign-up tab like this:
The only problem here is that it doesn’t look interesting, and it has nothing to offer to those who sign up.
However, using the same sign-up tab with a better design and an incentive is bound to have many people signing
up just for the benefits, whether it’s a discount, freebies, or anything else of value.
Coming up with contest ideas could be a breeze, but making sure it all works out well is the hard part.
Here are some pointers to help you out!
1.Set a goal
It’s extremely important that you are determined about the contest.
Pick a contest that makes sense in the long run for your brand. Set it in such a way that your customer understand
your image. You should be able to boost user engagement, gather feedback, and of course, collect contact details
2.Make your rules clear to everyone
Before you get the contest running, it’s crucial that your
contest rules and guidelines are loud and clear.
Keep in mind is to read the Facebook guidelines too– violating any of the rules can even lead
to your page shutting down.
3.Use third-party apps to run contest
By using an established third-party app, you can be more
flexible with your work, and don’t need to worry so much about the FB rules since reputed
app-builders are responsible for their apps.
When you choose the app, keep these points in mind:
It has to be flexible. The app must be customizable so that you will get the exact results that you’re
Pricing must be reasonable. Some third-party apps let you use them for free.
Others make you pay hundreds of dollars. Choose wisely. Another thing to remember is to choose a
third-party app that helps you promote it both within as well as outside Facebook.
It must have mobile capabilities. Remember that most of your customers are going to
accessing it via their smartphone. Make sure that your customers know everything they need to with
less than a scroll.
4.Pick a relevant prize
Choose something relevant to your brand to give away to the winners of your contests
– like a gift coupon, or a free meal. After all, your customers are here because they like your business’ service.
5.Use Facebook Ads
Promoting your contest using Facebook ads gives you better reach and more
responses. You can choose to target people with specific interests and demographics that best suit your brand,
even if they aren’t your fans yet!
When your contest is over and the winner has been announced, make
sure to keep their interest high so that your next contest will be a lot more successful.
The main purpose of this whole strategy is to build contacts – put that to use.
Now that you know how to use Facebook to grow your customer contact list, start thinking of contests
that you can conduct!