Earlier this week, we showed you how to start tweeting more effectively, and what your tweet needs to have to get more attention. In post, however, we tell you what you need to do to make your followers actively favorite, and retweet your tweets.
1. Keep your Tweets short:
Twitter allows you to use 140 characters, but it’s best to try and keep your content under 120 words (including your Twitter handle).
Adding an image reduces the number of characters you can put in a tweet, but increases the number of views, so balance them wisely.Here’s an example of a short tweet from Rocky and Mayur (@rockyandmayur):
2. Use facts, figures and questions
Content is the most important part of a tweet. Using 140 characters to their best advantage will keep the people wanting to know more.
Here’s how Mashable (@mashable) used data effectively:
3. Include a call to action
Give people clear direction and incentive to click on your link by encouraging them to participate in an event, comment or simply re-tweet your tweet.
Including a call to action like Starbucks India (@StarbucksIndia) did is a great way to improve engagement:
4.ALWAYS use right grammar and proper punctuation
Although Twitter counts every character you use, it’s still important to tweet right, unless you want to be trolled by the Grammar police– which could damage the reputation of your brand.
Last year, a few basketball NFL players’ tweets were corrected by 2nd graders… and the act went viral:
5.Link Facebook and Twitter accounts
It’s best to link both the accounts so that whatever you post on one account will get posted on the other as well.
If you’d rather keep them separate, make sure that the same subjects are being talked about on both accounts.
When you need to link your Facebook and Twitter accounts, here’s what you see:
Producing the right content at the right place, at the right time is very crucial for the business. Keep these marketing strategies in mind and watch your business’ conversation (and conversion) grow in leaps and bounds.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems or queries, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.