Everyone seems to have an opinion nowadays, and reviews only seem to add to the noise. But do they really matter?Humans have always had the (particularly nasty) tendency to listen to what others before them have had to say, even if they don’t agree with the shared views.
But even if you overlooked the customers’ standpoint, here are a few reasons you should pay attention to your customer reviews:
1. Positive reviews from customers lead to a higher ranking on Google’s search results. This means even strangers to your brand would get to know about it from Google if your brand has good reviews/ratings.
2.If people hear good things about your establishment, they take the effort to know more and more about it. This leads to more engagement.
3.Negative reviews in the past leave a scathing mark on how you look in the future — even if first-timers stumble across your brand online and they see bad reviews, they get discouraged.
4.So no matter how good your business or the service they provide, if you take care of your reviews, it’s like making sure you have good business karma– you have a higher chance of getting more customers.
If you’re worrying about how to take care of your reviews, breathe deep and focus on the simple stuff– this is one task that needs dedication, tact, and patience too.Good reviews that aren’t replied to let your customers think that you run a tight ship and are maybe aloof-ish. Your aim is to thank positive reviewers with a human thank you, so your customers connect with you.
Bad reviews replied to show that you care about what they think and that one of your aims is to try and better your business.
So in general, any review you reply to shows that you’re human… and this helps your customers to connect to you (and your business) better.
The chore part of the job, however is logging in to different accounts on the various listing and review sites you have an account on. But we try to make this simple for you with the Reachall app— we link your account on Reachall to your accounts on listing sites such as Zomato, Burrp! and TripAdvisor. This way, you can reply to negative reviews from one website, instead of logging in to these accounts separately.
You’re also never left uninformed– every time you get a review, you receive a notification about it (like the one below); and the best part is that you can reply to these reviews from the notification email we send you.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. The app also helps you design your own email campaign in a jiffy. If you haven’t tried our services yet, visit our website www.reachall.in or call us on +91 9243566111 at any time between 10 AM and 7 PM.