Once you’ve set up a Facebook page for your restaurant, it might be tempting to think that customers’ likes will start pouring in, especially with all the great content you’re coming up with.But reality might be different, especially since people nowadays frankly get bored a lot sooner than we’d expect. Customers nowadays expect two-way communication, and with the Indian audience, getting them to participate in conversation is quite a formidable task.
Running contests on Facebook, however, is an elegant solution to this problem– it’s a great way to grow your audience, but it also helps in by:
Generating interest in your FB page by engaging your existing audience.
Getting more ‘likes’ for your page and growing the audience for your posts– creating a ‘like-gate’ so that people have to like your page to enter the contest is an effective way to go about this.
Growing your database of customer contacts– using a tab that collects the email addresses’ and names of the entrants is useful since you have the contacts that can you can use in the future for an email campaign.
The only thing to look out for in this realm is the invasive nature of contests. This could get a few Facebook fans a little creeped out, but if you don’t conduct too many contests, you should be fine.This brings us to another question: contests can’t just be run for fun, can they? What are the best occasions that restaurants can run contests for?
Here are 3 common events restaurants can run a contest for:
A change in menu New additions or a general facelift to your menu is something that energy, time and money went into, so get people excited about it! Reveal the new item on Facebook, or invite customers to try out the new menu for a discounted price… the way you go about it is in your hands!
Opening your restaurant at a new location Build hype to this exciting event by running a contest to shortlist customers who get VIP access to the opening!
Thanking your customers Die-hard fans of your restaurant are probably one of the biggest contributors to your success, so give back by running a photo-contest with their favorite dishes to reward them!
So there you have it! Contests are a great way to keep your customers coming back for more and getting them engaged in your page which in turn fuels your popularity and has them coming to your restaurant. It’s a wonderful circle of satisfaction and fulfilment.