What has changed dramatically with the change of century is MARKETING. It is no more about what brands say about themselves, it is more about what customers say about the brands. And this has resulted in shaping a brand’s image magnificently. We have entered a time where noise and hooplah can make or break your brand image. It is easy, it is forward, it is MOBILE oriented. Smart Phones have altered the road of marketing and an intelligent branding requires to sense this importance!