Hashtags (#), when paired with words, bring people together who believe in a certain cause or have the same interests. Basically they encourage social fandom on social media platforms, and hence leverage a topic’s popularity based on the social media and hype around that topic.This is why it’s very important for your brand to have a clear idea on how to get hashtags right on social media platforms that recognize them, namely Facebook, Twitter, Google+, Instagram, and Pinterest.
Here are 6 basic tips to help you out:
1. Use relevant hashtags
A jewellery using a hashtag that’s used for food could be confusing for most audiences, just like the snowy winter image below that has a hashtag saying #summer.
2. Don’t include punctuation or special characters
Commas, asterisks, exclamation points and other special characters are not supported in hashtags, so make sure not to include them. Also, don’t use spaces between a hashtag and the word following it. #Blue, #BlUe and #BLUE all lead to the same results as #blue, so don’t worry about capitalization of letters in a hashtag.
3. Check your hashtag for history
Especially with a brand, it’s important to know the scenario the hashtag was used in before. For example, #knowyourfood has been used in campaigns about Genetically Modified food, but using the same as a campaign from your restaurant to list out the ingredients you use might not be a great idea.
4. Check out the latest, most popular hashtags
Knowing what’s trending can never go wrong, and if you can use these hashtags in your social media broadcasts, your broadcasts only get more publicity!
5.Keep your hashtags short
If you’re creating your own hashtag, you should know that shorter hashtags are more likely to trend since they stay longer in one’s memory (example: #TGIF). Moreover, the more space you save, the more you have to talk about your brand’s connection with the hashtag.
6. Use only 1-2 hashtags.
More is less, in hashtag science; studies have proved that more than two hashtags leads to lesser engagement. Another thing to consider, if you’re using your hashtag on Twitter, is the number of characters taken up. This is not a problem on Facebook or any other platform, but it’s always better to be safe.
Follow these tips and feel free to experiment with your audience-engagement on Twitter and Facebook. Over time, it should come to you naturally.
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.