Lead Generation via Email Marketing

With various social media platforms cluttering the digital sphere, it is natural to think that a slightly more traditional method such as email marketing doesn’t get as much attention. But the fact remains: email marketing is a great way to increase traffic and generate more leads for your business.

In our previous newsletters, we’ve discussed aspects of email marketing such how to “boost the open rate of email campaigns”, “ tips for creating irresistible subject lines for email campaigns” and so on. Below are some effective ways in which you can get the best out of your email campaign in terms of lead generation:

1. Use incentives to attract readers: By creating a catchy, irresistible incentive-centric subject lines it not only increases the open rate of the email, but also builds customer loyalty. The incentive need not be something immediate but can also be something a customer can avail at a later date. For example, early shopping hours during the holidays, special invitations to certain events.
2. Give fewer choices: With every additional choice an individual is given, the time taken to make a decision also increases, according to Hick’s law of psychology. And in today’s scenario, people don’t have time to invest in emails, especially when they’re related to marketing. The solution? Give your audience fewer choices/calls to action; this reduces confusion. In fact, you could even generate more leads this way!
3. Let your audience preview your email’s interesting content on social media: As more and more individuals start using social media, more of your audience expects to be informed of the interesting parts of your email coming their way. For example, your next newsletter could be about your new product’s release. Sharing news of this on Facebook, and  informing subscribers of an exclusive discount available just for them, will ensure that social media users will sign up for your newsletter.
4. Create a product video: According to research 65% of people are visual learners. Explaining your offering in the form of a video is a great way to tell customers what your product/service is all about. When done right, such videos can generate leads of up to 33%.

Lead generation is still at the heart and soul of doing business. While traditional methods like cold sales-calling are slowly dying out, there is a move towards digital methods of lead generation. A number of different marketing avenues have popped up, but email marketing has stood the test of time in terms of cost effectiveness and efficiency.

Email marketing is an effective tool to generate sales, brand awareness, customer retention and nurturing new prospects according to this report. It has been predicted that worldwide email accounts will grow to 4.34 billion in 2016. Therefore, don’t underestimate the power of email marketing.