The one mistake that most readers of the Times of India response said the daily made, was responding in a way that showed no remorse whatsoever. The egoistic open letter angered a lot of people on social media and long story short, the readership for Times of India is going down.
So how do you make sure you don’t get stuck in a similar situation? Here are a few things you need to remember while dealing with celebrities on social media:
1. Be very, very careful They’re called ‘celebrities’ for a reason– they’re extremely well known. Whatever they post on the social media will go viral, whether they praise your brand, or criticize it. No matter what, remember to treat them and their fan-base with respect. Always have a response for negative feedback drafted, so you’re never caught off-guard.
2. Take consent before publishing Yes, it’s impossible to take the celebrity’s consent every time you post on the social media, but when you have the chance to do so, ALWAYS opt for that. If it happens to be something bad that you want to convey, frame the sentences in such a manner that your point is put across without creating a commotion.
3. Put your ego aside When Times of India replied to Deepika Padukone’s open letter, most readers complained on social media about how unapologetic and egoistic their response sounded. When dealing with social media, remember that there should be no ego involved. Humility is always the best attire, especially when you’re accused online. Feeding your ego not only brings down your brand, but also the personality that you built over the years. If social media is going abuzz in a bad way over something you said, make sure to clear things up, and apologize for the sentiments hurt. Remember, if you deal with the situation really well, the same people you hurt could even turn to be your loyal customers.
4. The bigger you are, the harder you will fall You could be a big or a small brand and your fan base will be according to that. The larger your presence, the more likely you are exposing yourself to feedback – both positive and negative. Even if you haven’t built out your social-media presence, you run the risk of being exposed to one of social media’s dark sides: the personal attack.
When you’re attacked on social media, it can feel like the community has already made its mind up about you until you can prove your innocence. So remember not to panic, figure our how to respond, apologise publicly and then make it a private follow-up, and most importantly, know how to control the damage.
In today’s world, it’s increasingly difficult to be politically right. There are those who support and stand against both sides of every coin. So the best approach to any argument would be to do it objectively, and with logic. It helps to remember that everyone has feelings and that nobody gains from hurting anyone else.