Have you updated your Twitter and Facebook profiles lately?Are they looking dull and tired and in need of a makeover?Many people use social media to promote themselves and their business. If your profiles are outdated, you could be sending the wrong message. If you haven’t updated your profile in a year or more, you may not receive new connections, business leads, or sales. Why? Because your profiles may not reflect your current business, i.e., the information and link to your website could be incorrect.
To refresh your social media profiles and make them stand out from the crowd along with taking advantage of these tried and tested tips and tricks.
Be honest with your audience
Life in social media is just like real life. Users will appreciate when you’re hones and hate you when you lie to them. You probably know that the number of people that will write you a negative comment is way higher that the number of people that will write a positive comment. So don’t give reason to be hated.
Stay up to date with Facebook changes
Facebook is a social network that evolves each and everyday. Try to adapt to those changes, so you can be relevant to your audience.
Don’t automate your Facebook presence
Many Facebook pages are update through RSS feeds or Twitter updates. Don’t make this mistake! Your fans want to be in contact with your business on Facebook. If they want to read your Twitter updates, they will follow you on Twitter..
Get to know Facebook Insights
Facebook Insights is a really useful tool and it’s quite simple to learn. Study the metrics of your page and make conclusions based on them. Understand which time is best for posting on Facebook, what type of content your fans engage with etc
Use Facebook Ads
Your Facebook presence is doomed if you don’t want to spend on advertising. Target the right users and experiment with different ads. Analyse the results. This will reduce your advertising costs and increase your ad’s efficiency.
Your fans like you page, because they want to know what’s happening with your business. Be consistent and give your audience the needed information.
Use reasonable moderation
Delete all the spam, but don’t touch the negative comments. This will result in more of those negative comments and you don’t want that. Try to find the source of this negativism and correct your mistakes. Apologize if needed! This will make your business social media account more human
Write grammatically correct posts
These are people that just don’t like illiterate posts. And there is a reason for that. Illiterate posts make bad impressions.
Value each like
Each organic like is really important for your business. Users who engage with your content are the ones that matter most. This will increase Edge Rank and your publications will reach more people. So try to attract uses that are relevant to your business.
Promote you Posts
Each Facebook post has a certain duration. Once this duration expires, your post is no more visible to the users. Promoting your publication is a great way to reach the masses.