Misconceptions of using Instagram for your Business
Instagram is one of the social media apps that focuses on photos and gives that sense of closeness to the viewers. It offers the opportunity for brands to diversify their content in such a way that the online reach hikes to a massive level.
Even with the advantages this app offers, many believe that it does not cater to a businesses. Well, you could not be more wrong. You are missing out on a one hundred million strong user base that will engage with you if you reach out.
Here are 5 major misconceptions businesses have about Instagram:
1.”It works only for big brands”
Big or small, you can easily leverage Instagram and make it your own – talk about your brand, spread and reach out to people. Soon enough, you could even be spoken about as a company that got featured in the Instagram’s blog for reaching out to your audience in a unique way!
out to your audience in a unique way!Mission Bicycle was one such company that started in 2008. They took a risk and reached out to people with their work and with almost no comments and likes for the images, they have grown to get an average of 300 likes for the images and interactions! This was their very first post:
2.”You can only post pictures of the products”
The key ingredient here is to know that you have the advantage of showcasing more than just your products on Instagram. It makes sharing a two way street and enables brands to leverage user generated content by a way of photo contests and special campaigns. All you have to do is create a brand-specific contest with a hashtag!
For example, National Geographic Channel conducted the Untamed Americas contest by asking them to upload their pictures with the hashtag #UntamedAmericas. They promoted this on other mediums – Facebook and Twitter- and kept the buzz going. When the contest finally finished, the images were gathered and posted on the Facebook page and website to show their successful campaign.
3.”It works only if you sell visual products”
Just because you don’t have any “sexy” products to share, does not mean you cannot share pictures at all. Instead, take this as a challenge and become creative! Your goal should be to find valuable, compelling, and entertaining images to share with your audience.
You can talk about your engagement with the audience, praise your employees, talk about your work culture, and your big celebrations.
Google, for example, talks about Comcast and their big celebration of turning 1.
4.”The company’s personality does not show”
Instagram for a business is ideally suited for providing behind-the-scenes looks and getting people to engage with you in a fun, quirky way.
The Instagram account of Air Asia focuses on showing their audiences more pictures of their employees instead of just posting pictures of their flights. They are connecting in a human level and it’s working as well!
5. “We are already active on Facebook and Twitter”
It’s great to know that your followership is fantastic on Facebook and Twitter but should you really stop there? You can create a loyal following for you brand by showing your are committed on Instagram and want to foster engagement. You can be managing and involving audience from every platform and up your business by simple dedicating to it. Remember, crowdsourcing is never harmful.
So get these misconceptions out of your head and motivate yourself to start doing amazing things with Instagram!