In the frenzy to cater to the growing needs of your social media customers and not be just the brand, you tend to lose focus. This often leads to a ‘brand identity crisis’ which in due time makes you compromise on the quality delivered.
However, if you keep the following few factors in mind, you can retrace your steps, evaluate the identity of your brand, and source its strength from there:
1. Market Position
Irrespective of how big or small your brand is, you must know where it stands in the market.
A SWOT analysis lets you identify your brand’s Strengths, Weaknesses, Opportunities (future plans) and Threats (insights into the working spheres of your competitors that will help you ascertain your position).
Add to these insights your customers’ feedback gathered via feedback forms, or social media and you get a better view of your market position; as well as to build your brand’s rapport with the customers. Understand how you need to improve. Doing so will help you portray your brand better.
2. Understanding corporate brand identity
A brand’s identity no longer has just to do with the ability to stand out– consumers on social media connect better with a brand that has one of personality, emotion, or wit associated with it. So if your brand’s identity is strong, it’s easier to generate brand recall as well. Understand your brand’s image and develop an idea, a message, a personality to communicate well with your social media audience.
3. Is your brand’s check-list ready?
To help structure the process of nailing your brand’s identity on your page (on any social media platform), keep asking these questions:
Vision – How do you want your customers to perceive you? What are your best offerings, and goals?
Motto – Why should your customers choose you over their competitors?
Substance – What are the emotions your brand invokes in your customers?
Persona – If your brand was a person what would he/she be like?
Proposition – What do you alone do that other brands don’t?
4. When the right identity translates to actual marketing
While it is one thing to get these pieces in the right place, it is another to actual make sure that they work on the level of core marketing. If you have a new marketing plan, make sure that the new plan stays true to your motto and vision; or that they showcase something unique to your brand.
5. Pulling all the strings together
All these components will take time to work together in perfect harmony; but once they do, you are bound to see enhanced levels of consumer engagement, satisfaction and boast-worthy sales numbers – all thanks to social media.
Choose what’s right for your brand so that your customers know that they chose to follow the right brand
ReachAll gives you insights into effective digital marketing, and its app helps you manage the social reputation of your restaurant. If you have any problems, or queries related to the app, do feel free to give us a call on +91 9243566111 at any time between 10 AM and 7 PM.