How to use LinkedIn for Business – Part Two

Last week, we spoke about the different possibilities that LinkedIn can help with your business. Bet you found them useful already! We have a few more tips that you can use to make your business even more successful.

• Give a face to your employees
  Ask your employees to update their LinkedIn profiles with an appropriate photo, relevant job history that includes a description of how they help your business, and professional connections. In this way, a future prospective employee will know how your company functions and want to be part of your office too.

• Join various groups and stay active 
  Become a part of LinkedIn groups that are relevant to your target demographic. In this way, you can listen in to what your audience is talking about, and also interact and offer advice. More importantly, you can message the members of the group that you’re connected with. The LinkedIn InMail adds up quickly, so it’s a great way to save money when building relationships with potential clients!
  To take advantage of the grouping system, make your own group! You can then control the group so that no competitors get in, and you can share valuable content that the group will love. A great tactic to build your brand and generate leads to boost your small business!

• Make your company page matter
  While you are busy getting your employees to update their profile pages, be sure that the company page is updated and consistent as well. Imagery, colours, content on the page should match with your social media profiles as well. Creating a LinkedIn presence and not maintaining it will be worse than not having one at all!
  Don’t forget to claim your customer URL to ensure that it includes your company name. This way, it’ll make it easier for people to contact – especially for those who are in professional services and B2B sections. It will also rank in the top of those search results in Google!

• Complete the summer section
  The most overlooked section is the summer section. It’s your chance to target the audience, directly and persuasively within 2000 characters. Connect with the person before the product or service, introduce yourself to prospective clients and customers. Also, include your contact information and make it each for people to reach you.

• Avoid hard selling
  Treat LinkedIn as you would for any other form of marketing that you do, and get clued up on the latest trends. Try your best to be discovered on the platform. Read up on various strategies of the network.

• Start with connections and then build relationships
  Understand that this platform is used for professionals to connect with other professionals. You, as a business owner, should connect with prospects, strategic partners, referral partners and other business owners. Once the connection is made, you can then decide how to nurture specific connections to grow the relationship.

Now that you know how to use LinkedIn to build your business, build a relationship and take your business further, use it wisely. It’s one of the biggest platform that professionals use after all!